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Communication, Sales and Marketing Manager


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Country: Kenya
Organization: I Choose Life - Africa
Closing date: 20 Aug 2020

Reporting to: Chief Executive Officer

Department: Communications, ICT and Advocacy

Direct reportees: 4: Communication Officer, Advocacy Officer, ICT Officer, Sales & Marketing Officer

Location: Nairobi, Head Office

Background: I Choose Life - Africa (ICL) is a leading youth focused Non-Governmental Organizations that has significantly contributed to the realization of socio-economic development and empowerment of individuals bringing about transformative change across communities in Kenya. The organization has over 16 years’ experience implementing evidence-based adolescents and youth programs in over 345 institutions of learning (Primary, Secondary and Higher learning institutions) across 25 Counties in Kenya. ICL aims at contributing towards improved life opportunities of adolescent and youth aged 10-24 using a holistic transformational model. ICL employs evidence to design and run innovative and high impact interventions to improve key indicators in health, education, economic empowerment and leadership and governance with regards to children, adolescents and youth. To ensure maximum impact, ICL utilizes a multi-sectorial approach, Quadra Helix development approach (which brings together the Government, Private sector, Academia and Civil society) to foster innovative and sustainable transformation in communities. In this model ICL envisions better health and well-being, quality education and improved livelihoods for sustainable development. In her work, ICL is guided by Vision 2030 whose objectives it seeks to cascade to counties, sub counties, wards, organized groups and households. In her sustainable and transformative service delivery, ICL invests in generation and documentation of evidence to influence policy and practice. The organization is guided by a vision of a “***Healthy Africa, Empowered People!”*** and is on a mission to improve the life opportunities of youth aged 10-24 through strategic empowerment for sustainable development.**

Vision: ‘Healthy Africa, Empowered People!’

Mission: To improve the life opportunities of youth aged 10-24 through strategic empowerment for sustainable development.

Position Summary

The Communications, Sales & Marketing Manager is responsible for leading the implementation of ICL Communication & Advocacy strategies by taking an integrated approach to policy change, campaigning and communications.

The holder leads internal and external communications, works with other stakeholders in implementing the campaigns and incorporates the campaign themes, into the relevant events and products

He/She develops strategic partnerships with key constituencies and maximize impact of promotional objectives

He/she ensures efficiency and effectiveness in ICL’s internal and external advocacy, media and communications in full alignment with the Communication strategy. S/he manages a team of communication and advocacy experts to develop key advocacy messages, defining effective tactics and strategic partnerships, leveraging our brand strength to mobilize support and raise awareness internally and externally with donors and partners.

Key duties and responsibilities

Strategic Leadership

  • Lead and manage the design and implementation of the Communications and Advocacy Strategies in line with the ICL Strategy coordination and engaging with the staff and partners, taking an integrated approach to policy change, campaigning and communications
  • Regularly review and update the Communications and Advocacy Strategies as appropriate in response to the global strategy and programme design
  • Ensure strong linkages between Advocacy, Communications and Programmes so that advocacy is evidence based and programme driven and projects are further strengthened and improved through advocacy
  • Provide high quality line management and staff development, building a strong team and embedding robust planning, implementation reporting and evaluation processes into advocacy and communications work
  • Create relationships, systems and pathways that ensure that the advocacy and communications team is fully integrated into the organisation at all levels, fully realizing our potential for campaigning, income generation, quality, learning and impact reporting

Communication Planning

  • Review the goals and objectives as set out in the departmental work plan
  • Develop communication plans in consultation with the Communication Manager in order to accomplish goals within constraints such as time, cost and agreed quality standards
  • Schedule tasks, deadlines and milestones for all stakeholders and resource

Communication strategy implementation

  • Design, develop and implement project based messages that seek to ensure smooth running of project
  • Development of the design, content and production of various ICL publications
  • Implement and maintain a “house style” in all ICL written Communications
  • Develop success stories and disseminate it through the different media platforms such as the Kenya Mpya website, Tukoworks Portal, Social Media, newsletter and through the print media
  • Implement and track events, campaigns and preparing post-campaign performance analysis
  • Ensure communication and knowledge management are built into every project proposal
    Manage, review and update organization website


  • Plan and conduct Child Protection Training to both leaners, teachers and households on community child protection advocacy initiatives
  • Oversee public dialogue and policy lobbying to address the Child Protection initiatives
  • Engage the media around key issues affecting the girl child; raise awareness; and inform policy making

  • Build the capacity of the project team and community management structures in advocacy

  • Responsible for the implementation of the CPP standards as they apply to area of responsibility plus the development of actions to address identified gaps and monitoring their effectiveness

Management of internal communication

  • Manage internal communication within the organization
  • Keeps employees informed of company events or updates, service opportunities, and upcoming product releases
  • Manage the social media platforms
  • Coordinate communications projects with vendors and contractors for the development and production of educational event promotional materials, web site production and other collateral

Public relation

  • Conduct regular partner and supporter forums to retain public image and effectively manage media relations
  • Develop and manage print, radio and TV media campaigns to increase organization visibility
  • Develop media strategy, corporate mobilization strategy, drafting press releases, responding to media enquiries and building dialogue with journalists

Resource Mobilization

  • Take part in resource mobilization through participation in proposal development with other program staff
  • Design, implement and evaluate projects with an aspect of resource mobilization
  • Any other duties in line with the organization Vision and Mission

Minimum qualifications, Skills and experience

  1. Bachelor’s degree in journalism, communications, law, international relations, politics or related field

  2. Masters in communications, Public Relations will be an added advantage

  3. A minimum of five years’ professional experience in Advocacy and/or Communications and working to influence human rights laws, policies and institutions, preferably with NGOs, inter-governmental organizations or governments.

  4. Prior exposure and experience in networking and coordination, planning and implementing campaigns and events that drive influence and stakeholder engagement.

  5. Good communication and presentation skills

  6. Mature, positive attitude and committed to ICL values

Skills and abilities

  1. Excellent skills in advocating towards government officials and understanding of UN and donor operations at country level.
  2. Good knowledge of how the media and journalists work nationally.
  3. Proven experience to develop and implement communication and media advocacy strategies
  4. Demonstrable leadership within a networked environment
  5. Superior communication and writing skills with the ability to translate complex issues into a level appropriate for the general population and policymakers
  6. Excellent analytical, negotiation and problem-solving skills
  7. Excellent publication skills that include proofreading, copyediting, and knowledge of design/layout and strong visual skills
  8. Ability to communicate orally and in writing with a variety of audiences, including community advocates, service providers, members of the public and local officials
  9. Excellent planning, management and coordination skills, with the ability to organize a substantial workload comprised of complex, diverse tasks and responsibilities
  10. Excellent representation and interpersonal skills and the ability to work with people from diverse cultures, ability to lead and motivate people to work in teams
  11. Skills in partnership building and management, working through partners
  12. Skilled in the use of assorted computer software

Role Outputs

  1. Engagement with donors, government, strategic partners and corporates to secure funding of the strategic plan in line with set annual goals through various media
  2. Secured sales of products for sustainability of organizational programs through marketing and branding
  3. Provided project progress updates on a monthly basis to donors, the board, management and other stakeholders through stories of change, dashboards and newsletter among others
  4. Communication materials designed and produced in line with ICL standards
  5. Prepared publications and submitted to relevant journals every quarter
  6. Worked with the business development team to communicate in an accurate, strategic and result oriented manner

How to apply:

Application and contact detail

If you meet the requirements for this position, please send your CV and cover letter quoting your current and expected salary to hr@ichooselife.or.ke; to reach us on or before 20th August 2020.The subject line of your application should be ‘Communication, Sales & Marketing Manager’.

Only shortlisted candidates will be contacted.

I Choose Life - Africa is an equal opportunity employer.

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