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ANIMATION VIDEO PRODUCTION CONSULTANCY


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Country: Kenya
Organization: FilmAid International
Closing date: 1 Feb 2022

Terms of Reference: Maternal, Infant & Young Child Nutrition Animation Video Production:

About FilmAid Kenya:

FilmAid Kenya (FAK) is a development and humanitarian organization that harnesses the power and
influence of film, media, and the arts to respond to displaced communities in need as well as promote
social change. Using a participatory community-based approach, FilmAid Kenya provides displaced
people with actionable information about their rights, their safety, their health, and their future. Using
compelling video, radio, print, SMS, and digital media campaigns, FilmAid Kenya reaches over
400,000 people every year.
Description and scope of work:
FAK intends to produce a Maternal, Infant, and Young Child Nutrition Animation Video that will
highlight the nutritional benefits with a specific focus on demystifying the nutritional benefits of a
balanced diet to mothers in the Dadaab Refugee Complex and the host community.

The key objectives of this production are to;

  1. Create awareness of what maternal nutrition means to the entire household and sensitize the
    target audience on the importance of good nutrition during pregnancy, infant, and young child
    feeding.
  2. Create awareness of the key foods to be consumed during pregnancy to achieve good
    nutrition.
  3. Highlight the effects of maternal malnutrition on fetal outcome.
  4. Sensitize the target audience on the benefits of exclusive breastfeeding and complementary
    feeding.
  5. Demystify harmful societal and traditional beliefs on nutrition during pregnancy and child
    nutrition.
    Expected deliverables and output:
    A 5-minute maternal, infant, and young child nutrition video animation that meets the above five key
    objectives. A comprehensive Creative Brief, within which a detailed breakdown of the target
    audience, outcomes, and messaging, will be shared with the selected animation company/animator.
    The animator is expected to:
    1) Liaise with FAK’s Programs team to develop a script and storyboard for the animation from a
    Creative Brief that will be availed by FAK.
    2) Develop and submit the animation concept from the scripting stage to the final animation
    video product in consultation with FAK’s Programmes, and the Production team.
    3) Create a storyboard that represents the script narrative and share it with the FAK lead focal as will be detailed on the Creative Brief for approval.
    4) Create a high-quality animation through captive and creative design models, backgrounds,
    sets, characters, and objects. An animation environment that will bring the intended
    messaging “to life”.
    5) Incorporate original soundtracks into the animation that match the timing and pace of a
    character or an object during the sequence of images and ensure they follow the soundtrack
    and audio requirements,
    6) Record a Voice Over (V.O.) that will be layered as part of the animation, incorporating
    graphics and special effects as required/desired to produce the finished animation piece.
    7) Adheres to production deadlines and satisfactorily meets FAK’s production requirements.

How to apply:

If interested, submit your application to procurement@filmaid.org on or before the 1st of February 2022,
Indicate the subject line as “Animation Consultancy-Dadaab” and include:
1) A production plan as a key proposal element outlining the production pipeline (activities to be followed against a timeline. This should be broken down into weeks
2) A detailed production budget.

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