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Communication & Engagement Specialist, Food and Land Use Coalition


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Country: Ethiopia
Organization: World Resources Institute
Closing date: 4 Oct 2021

Job Summary:

In this role, you will play a key role in the Food and Land Use (FOLU) Coalition’s ambition to make the case for the urgent transformation of Ethiopia’s food and land use system. You will work closely with the FOLU Ethiopia program and the WRI Africa team to shape strategic messaging, work inclusively and collaboratively across the partnership, and make connections with internal and external stakeholders. You will be responsible to develop and implement FOLU Ethiopia’s media and communications strategy. In this role, you will be a key contributor to the design and implementation of the program’s engagement and communication effort and make sure that a sustainable food and land use system in Ethiopia will be the central focus of all the program and advocacy activities. In this role, you will make sure that all the engagement and communication strategies are attractive and effective in promoting a sustainable food and land use system in Ethiopia and contribute to the global agenda by producing and sharing success stories and case studies from Ethiopia. You will be a member of the FOLU team at WRI’s Africa office in Addis Ababa and work closely with FOLU colleagues in India, the United Kingdom, and the United States.

This position is a full-time, one year position with the possibility of extension and will be based at the WRI Africa office.

Job Responsibilities:

Engagement and Communication

  • Provide strategic communications efforts across a range of target audiences to stimulate behavioral change and greater sustainability activities with key stakeholders and to disseminate lessons learned and key research findings with relevant communities of practice.
  • Provide overall strategic management of program communications initiatives; prepare quarterly reports; and provide creative ideas for using communications tools to improve the effectiveness of FOLU project activities.
  • Manage relationships with press and media, place editorials and experts’ quotes in national and local media (e.g., publications, websites), and raise the visibility and profile of the FOLU Coalition in Ethiopia on social media.
  • Continuously refine and implement the FOLU multimedia and social media strategy, including video interviews and other means of communication (e.g., podcasts).
  • Develop and execute creative ways to translate FOLU Ethiopia research and activities into compelling storylines with the help of videos, photos, infographics, and other means.
  • Support and coordinate media and communication activities for the FOLU Coalition’s Action Agenda for a New Food and Land Use Economy in Ethiopia in close coordination with global and local FOLU partners.
  • Contribute to the development of appropriately. branded communication products by closely working with multimedia artists, graphic designers, and consultants (e.g., briefs, brochures, posters, presentations), to promote a sustainable food and land use system in Ethiopia to partners and stakeholders.
  • Disseminate communication materials (e.g., case study, success story, newsletter, brochure, documentary, social media post, publication) that promote a sustainable food and land use system in Ethiopia.
  • Participate in the development and regular updating of FOLU web pages (e.g., generate new content, upload a range of public domain publications and multimedia products reflecting FOLU activities, summarize priorities for a sustainable food and land use system in Ethiopia).
  • Liaise with different media for interviews and identify opportunities and pitch stories for case studies that have promoted sustainable food and land use systems.
  • Liaise with communications colleagues in the global FOLU network, the blended finance task force, different food loss and waste platforms to keep aligned with system-wide communications and campaigns and exchange information on progress made to advance a sustainable food and land use system.
  • Coordinate with FOLU staff to support the writing of case studies, speeches, briefings, presentations, and articles.

Project Management Support

  • Provide proactive and efficient project support and coordination to all members of the FOLU team.
  • Organize and coordinate meetings and events for the FOLU team.
  • Arrange travel and accommodations for members of the team and project partners and stakeholders.
  • Facilitate team planning and assessment meetings to assure sound integration and learnings across work streams.
  • Manage the flow of information and communications including project reporting, communications materials, branding, and success stories, monitoring and evaluation, and budget execution.
  • Undertake other reasonable tasks as directed by the FOLU country manager.

Job Qualifications:

  • Bachelor’s degree in mass communication, journalism, or social sciences preferred, or an additional 4 years of related work experience.
  • Minimal of 2 years of experience in a similar role preferably with international development organizations, knowledge institutions or media.
  • Excellent understanding of the media landscape in relation to sustainability and environment.
  • Strong communicator of scientific, sustainability, and environmental subjects reaching a wide range of audiences with excellent writing, editing, and speaking skills in English.
  • Excellent interpersonal and advocacy skills and ability to establish and maintain effective partnerships.
  • Proven ability to lead and work collaboratively with colleagues in teams and encourage knowledge sharing to achieve organizational goals and preferred experience of working in coalitions and other collaborative partnership models.
  • Ability to identify priority activities and assignments.
  • Ability to plan own work and use time efficiently, manage conflicting priorities, and work under pressure of tight and conflicting deadlines.

Technical Competencies

  • Proven experience in communications and media relations, preferably in rural and agricultural development programs.
  • Experience of working in international development programs.
  • Extensive experience in creating content for various communication products and expertise in developing and executing digital strategies and storytelling.
  • Experience in communication, diffusion strategies and techniques, reporting and documentation, and media.

Program Overview:
Launched in 2017, the Food and Land Use Coalition (FOLU) seeks to lead the world in a transition to more sustainable food and land use systems needed to deliver the Paris Agreement and the Sustainable Development Goals. Since its inception, FOLU has built significant momentum for action on food and land use system transformation around the world. We have become recognized globally and in target countries as a thought leader and powerful source of evidence-based knowledge. FOLU has a suite of country platforms that have been established to enable in-country delivery. The five main FOLU country platforms are China, Colombia, Ethiopia, India, and Indonesia. There are also affiliated FOLU platforms in Australia, the Nordics, and the UK. FOLU Ethiopia envision 140 million Ethiopians living by 2030 in a productive, inclusive economy that is improving the health and wellbeing of all citizens, creating jobs, providing food and nutrition security, restoring degraded landscapes, protecting critical ecosystems, and expanding tree cover for future prosperity.

WRI Overview:
World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. We are working to address seven critical challenges that the world must overcome this decade in order to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean.
We are passionate. We value our diversity of interests, skills and backgrounds. We have a flexible work environment. And we share a common goal to catalyze change that will improve the lives of people. Our shared ideals are at the core of our approach. They include: integrity, innovation, urgency, independence and respect.

The foundation of our work is delivering high-quality research, data, maps and analysis to solve the world’s greatest environment and international development challenges and improve people’s lives. We work with leaders in government, business, and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.
We have been growing rapidly: our staff has doubled in size over the past 5 years and our operating budget is now $150 million. Founded in 1982, WRI has a global staff of 1,000+ people with work spanning 60 countries. We have offices in Africa, Brazil, China, Europe, India, Indonesia, Mexico, and the United States as well as a growing presence in other countries and regions.
WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices.

How to apply:

How to Apply:
Please submit a resume with cover letter. Resume and cover letter must be submitted in English to be considered. Applicants must apply through the WRI Careers portal to be considered. Deadline for applications 4th October 2021.

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