Global Social Media Content Editor, UNOPS ICA-1, New York

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Country: United States of America

Organization: UN High Commissioner for Refugees

Closing date: 31 Jul 2021

Social Media Content Editor
UNHCR Global Social Media Section
Global Communications Service
Division of External Relations (DER)

• Title: Global Social Media Content Editor
• Duty Station: New York, United States of America
• Duration: Start date August/September 2021 with potential renewal in 2022 and beyond
• Contract Type: UNOPS - ICA (equivalent to P2/NOB grades)
• Closing date: 31/07/21
• Reports to: Senior Social Media Officer (New York)

Organisational context

UNHCR’s Global Communications Service works to lead the narrative on forced displacement, generate empathy and mobilize action within the wider context of the Division of External Relations. To advance these strategic objectives, the Service’s Social Media Section is responsible for leading the organization’s use of social media. The Section’s responsibilities include developing policies and strategies, providing leadership, coordination and training for country-led, thematic and language accounts around the world, and managing UNHCR’s global English social media accounts, which have an aggregate following of more than ten million people. UNHCR’s social media accounts are a front face of the organization and one of its leading drivers of public communications and engagement. They deliver compelling, sharable content to key audiences, advancing awareness, advocacy and fundraising objectives.

The Social Media Editor is a member of this dynamic, tight-knit and geographically diverse team and alongside other team members is responsible for creating compelling social media content (mostly non-video) for UNHCR’s global channels, especially Twitter and Instagram. This role plans, develops and implements eye-catching, relevant and action-orientated social media content strategies for daily community engagement.

The incumbent will have good political and editorial judgement, technical multimedia skills and keen audience awareness. The incumbent will be a strong copywriter with a creative mind, across all the latest social media trends and industry news in order to influence UNHCR’s content direction. In addition to the day-to-day they will have opportunity to work on thematic social media campaigns or partnerships with platforms and media partners.

Reporting to the Senior Social Media Officer in New York who in turn reports to the Head of Social Media in London, the incumbent will additionally be a member of the multi-functional Global Communicatons Desk. Day to day work will involve liaising with teams and colleagues in HQ in Geneva and across UNHCR’s Division of External Relations, Regional Bureaux and 130 operations worldwide.

Duties and responsibilities

Creative Content Creation

Drive the planning, development and implementation of compelling day-to-day social media content in English for UNHCR’s global channels. This will include content relating to news and emergencies, trending topics, amplification of refugee and stateless voices, and evergreen content on thematic issues.

• Write and edit social media copy and multimedia content (including photos, graphics, videos, GIFs, stories) to make it as engaging as possible.
• Contribute to the creation and implementation of social content strategies to effectively reach target audiences via UNHCR’s global social media accounts.
• Create social media packs, working together the team graphic designer, social video producers and editors, and drawing on UNHCR’s extensive photo and media library.
• Reactive content responding to trends by either adapting existing evergreen content or swiftly creating new content, in order to position UNHCR as a leading voice on issues relating to its mandate, and to reach and engage new audiences.
• Contribute to our refugee-led strategy to identify and amplify refugees, displaced and stateless people on social media so they are the primary voices on UNHCR channels, including by amplifying their posts and by co-creating content with them.
• Ensure high-level message and branding consistency in social media content and platforms.
• Actively co-ordinate with other members of the social media team to curate an engaging line up of content on all channels.
• Contribute to the refining of UNHCR’s editorial style and voice on social media, working closely with the Head of Social Media and team colleagues.
• Contribute to existing processes to translate global English social content into other languages.

Community Management / Audience Development

Community management: including social listening, monitoring and responding to comments, analyzing audience sentiment and soliciting feedback with existing and target audiences.

• Monitor and moderate social media channels, flagging risks and opportunities to deepen engagement, including some out of hours/weekend shifts and during emergencies.
• Improve UNHCR’s agility when it comes to reacting to and riding the waves of relevant media or social media moments that relate to UNHCR's mandate.
• Coordinate with other members of the social team members on carrying out community management.
• Provide community management training to communications officers and social media managers from other UNHCR teams.
• Maintain and update the UNHCR community guidelines, troubleshoot and respond to enquiries, and coordinate with the Digital Engagement Team on managing comments on paid ads.
• Keep track of activities of other UN agencies and non-profit partners, identifying content to be amplified and shared on UNHCR’s platforms.
• Support in production of analytics reports and provide recommendations on tactics to improve UNHCR’s social media presence.

Planning and Organising

Coordination of weekly content calendar, using planning, project management and scheduling and publishing tools including Trello and ContentCal.

• Contributing to the smooth running of the weekly content calendar for UNHCR’s global social channels.
• Internal communications as required, including distribution of social media packs within internal networks and for key partner networks (NGOs, Donors, UN family and so on).
• Monitoring and adjusting the annual workplan.
• Producing social media plans for milestone communications efforts and key moments / events.

Monitoring and Impact of Results

• UNHCR closely tracks the performance of each social media post to identify effective messaging, formats and strategies. Materials developed by the Social Media Editor will be measured for impact and efficacy.

• Effective content: high quality social content exceeds goals for engagement, video views and traffic with target audiences; content is delivered in a timely manner to allow ample time for translation, distribution and amplification by offices and partners.

• Monitoring and evaluation: clear and strategic KPIs are established or followed; analysis is undertaken to continuously improve the effectiveness of social media communication strategy, marketing efforts and activities; results and reports are prepared and shared.

• Personal performance will be assessed on an ongoing basis and against the roles outlined above, with through career development goals, mid-point reviews, training, regular informal feedback, and an annual formal assessment.

Qualifications and professional experience

Education

Required: A first-level degree in the fields of public relations, journalism, communications, media, international relations or related.

Language

Fluency in English is required. Fluency in a second UN or other language is an asset.

Experience - Required

• Minimum two years' experience creating social media content and managing large social media accounts on Facebook, Instagram, Twitter, TikTok and LinkedIn, including community management. Experience managing large accounts for an international organisation is a plus but not essential.
• Proven ability to write flawless, tight social copy on constant deadlines, and strong social copy-editing skills.
• Ability to translate technical and nuanced information into clear, emotional and engaging content for broad public audiences.
• Extensive experience in process and workflows. Project management experience/qualification a major plus
• Familiar with social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn.
• Experience in reporting on quantitative and qualitative social analytics and using insights – including from tools such as Pulsar, Sysomos, CrowdTangle etc – to drive audience development.
• Proven news sense and understanding of what motivates younger audiences – and editorial judgement.
• Strong ability to manage multiple priorities within specified timeframes.
• Awareness of social media communication behaviours in low- and middle-income regions/countries.

Experience - Desirable

• Working on a geographically-diverse team, using digital workspaces (eg Slack) as an active member of a tight-knit team with fast-paced work.
• Dealing with reputation issues, risk mitigation and crisis communications situations
• Identifying trending news stories and social media conversations which UNHCR should join or be aware of and implementing tactics to do so.
• Understanding of digital marketing and fundraising strategies a plus.
• Experience of capacity building and training delivering training programmes (especially online) is a plus.
• Experience in working for the UN, UNHCR or with International NGOs or global organizations is an asset
• Familiarity with refugees, statelessness and forced displacement issues.
• Familiarity with Adobe Creative Cloud applications, especially Photoshop and Premiere Pro.

How to apply:

To learn more and apply, please visit: https://bit.ly/36PFJWN

The UNHCR workforce consists of many diverse nationalities, cultures, languages and opinions. UNHCR seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce. Applications are encouraged from all qualified candidates without distinction on grounds of race, colour, sex, national origin, age, religion, disability, sexual orientation and gender identity.

Please note that UNHCR does not charge a fee at any stage of its recruitment process (application, interview, meeting, travelling, processing, training or any other fees).

This vacancy is open both for applicants residing in the United States of America and for those residents of other countries. The remuneration level and the applicable entitlements and benefits may be different based on the residence status of the most suitable selected candidate.

Applicants must demonstrate ability to reside and work in the United States of America – UNHCR cannot assist with procurement of visas.

Closing date: 12pm midnight CET, 31 July 2021

Interviews: week starting 12 August 2021

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